THE GLASSES-PUSHER EVENT for an optistrican to boost awareness of his business.
The idea was to take the client out of his shop, to get the locals to know that he had a shop nearby and in the process get some free press stories about the event.
The event was a “glasses pusher character” whom would look suspicious and fence glasses directly out of his jacket, in his jacket he would have the glasses and a credit card terminal, and a mirror - an all in one walking optistrican
The project succeeded with attention from new clients and free press promotion 

Client : Crosseyes København
Media : Event
Creative : Frode Sylthe
Bureau : Friktion
Copyright : Friktion