a full blown tvc and print campaign for the sports drink powerade where the idea is a terminology from marathon running where the runners at some point get the feeling of hitting a wall

Client : Coca-Cola Nordic
Media : Commercial & Print
Title : Humanball
Director: Fredrik Callingaard
Production: Locomotion
Creative : Frode Sylthe
& Jan Sverker
Bureau : Umwelt
Copyright : Umwelt& Coca-Cola